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How does Digital Marketing work in this Pandemic?

Developing-New-Social-Media-Strategies

Digital Marketing strategies during – and after – Pandemic.

The emergence of Covid-19 over the past few months has thrown many businesses into a state of uncertainty and turmoil. Unlike other global issues, such as recessions, businesses of all sizes and industries are affected by this virus in one way or another, as economies all over the world are struggling.

So, though we are quarantined at home, it is our privilege to be still able to help others to run and grow businesses as much as possible, via implementing virtual tips and tricks. Now people have become dependent, now more than ever, in the digital world. This has provided Digital Marketers like us the scope to conduct in-depth analyses and explore new strategies to help our customers make the most of the world wide web.  

So basically, Digital marketers find the core idea to identify your “problem areas and degree of improvement needed” in your online marketing and take the right Survivor Strategy to smoothly achieve your business goals.

A global crisis is a perfect time for you to think outside the box and rebrand your business to help people and get over with this pandemic situation.

Why it is so important?

The ongoing COVID-19 pandemic has impacted everything from individual life to business. So, Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful and effective digital marketing can make or break a business. Without it, any company is as good as dead in the water surrounding.

This requires not only the implementation of savvy tactics but a knowledge of what pitfalls to avoid ahead of time which downfalls. Here’s how to avoid the kinds of digital marketing mistakes that can block your brand faster than a mouse click.

Marketing is all about connecting with your audience in the right place at the right time with the right age group. And this is the right time to connect with your audience. In the age of digitization, your best strategy would be to meet your customers’ needs online where they are already spending much time whilst they are quarantined. Digital platforms are increasingly getting associated with marketing new & improved schemes in everyday life. In such a situation, it’s essential to understand the key benefits of digital marketing. A riveting digital marketing strategy will lead to success, keeping you ahead of your competitors. By integrating technology-focused strategies into marketing, business owners can gain better outputs easily.

Growing your business means you need to attract and win more clients.

GROW YOUR BUSINESS AND WIN MORE CLIENTS
GROW YOUR BUSINESS DURING THIS TIME.

Well, Your Business Needs to be Agile and Prepared to revolve Quickly. Businesses must remain nimble-footed during this economic downturn because of the restrictions that are in place in terms of quarantines, social distancing and shelter-in-place orders, etc.

You should look for new ways to serve your customers while they mostly remain in their homes every day. Businesses that think on their feet and show the ability to swiftly adjust with new marketing ideas, will come out ahead of others and alter their approaches with the situation.

Many companies are now offering paid services as free options, including some self-improvement and entertainment resources you can benefit from.

Only “essential” brick-and-mortar businesses remain open throughout most of the pandemic areas. But just because you can no longer accept walk-up customers doesn’t mean you have to stop selling or pause your digital marketing.

Some examples are-

 Hair salons and clothing stores aren’t considered “essential” businesses and have been closed in most cities. But guess what? People still need haircuts. So now they’re searching on Google for “How to cut my own hair” or “How to cut my hair at home.” As a hair salon owner, you could take advantage of this new search traffic by writing content that focuses on those keywords and answers those questions. Include a video for more of an SEO boost, also can start a Youtube channel. 

Many fashion designers started selling masks with different colors & designs. And just like that, you have the opportunity to reach out to new customers and strengthen your brand that will better position you for your return to work.

Think about that for your brand. Are you in an industry that’s been impacted by a sudden closure? What are your customers now searching for at home because you can’t serve them? 

The best way to execute content and SEO for this type of brand boost and targeted approach during COVID-19 is through hiring a full-service digital marketing company. But if your budget won’t allow you to do that, you can still post content on your website like blogs that would cover topical keywords that are now more relevant because of people’s circumstances. Also, you can engage your customers on Social media.

Improve Your Outreach

Improve Your Outreach

Since digital marketing takes place online, it is accessible to the Global Geo audience. Whereas traditional marketing limits you to a particular geographic area, not globally. So its modern counterpart can help you interact with the customers quite easily. With specialists in digital marketing, you can respond to posts promptly on your platforms. It doesn’t take a long time for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best. If you’re not yet utilizing the power of digital marketing for your brand, you are missing a lot of golden opportunities. Your prospective customers are waiting for you in the digital world. Now, that you know how marketing digitally can help your business, make the next move without any delay.

  • Focus your efforts on the right places, target Geolocation.
  • Simply ask the audience, Try using a survey.
  • Increase your engagement.
  • Work smarter, not harder.

Developing New Social Media Strategies

Developing New Social Media Strategies
social media strategies for business.

With an increasing number of people spending time indoors due to the Covid-19 crisis, social media has witnessed a surge in visitors. This is a great opportunity for businesses and digital marketers to plan new content strategies to promote their products/services on social media platforms. In today’s times, people are more likely to view a post or video which they may have otherwise left. If the current trends on social media are observed closely, brands and businesses are found to promote new kinds of engaging content to retain their audience’s attention and promote the services.

Facilitating PPC Marketing

PPC Marketing
PPC Marketing

As more and more people are spending their time browsing through the net and scrolling through social media feed, it is an ideal time to capitalize on PPC campaigns. Visitors are more likely to click on ads. Oh, and it’s a great chance to save some money within your Digital marketing budget. On average, CPC has decreased by 6 % across all verticals since last weeks, according to Thrive senior PPC manager Jacob Wulff. And CPC is likely to continue to decrease in the coming weeks, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to ladle up that lost market share from others pulling back during this time. It can help publicize the brand and we facilitate this process for many.

Stay Ahead from your Competitors

Stay Ahead from your Competitors
Stay Ahead from your Competitors

SEO helps your business increase organic traffic to your website through blogs & social media and move past your competition. You want to be on the front page of the Google SERPs and at the top of the list. So that when your customers search for certain keywords you’re the company they end up calling against your competitors.

In marketing, it’s important to stay ahead of the curve and do whatever is possible to keep your website updated and optimized. The level of competition within businesses will probably increase soon and it’s also important to remain competitive with your digital marketing strategy to help your site rank higher than other competitors.

Successful marketing means always being willing to adapt and change with the circumstances. Make your offers relevant to what your target market is going through right now, take care of what they will need, and what they will be more likely to spend money on. If consumers feel that you understand their situation this will help them to trust your brand over others. And of course, this is a great time to strengthen your campaign to improve your search rankings and potentially outrank competitors.

Here at FIXL Solutions our highly experienced team can offer help and advice on your current marketing strategy and identify areas where improvements can be made. With cost-effective packages to suit companies of any size, we can take the hassle out of managing your online presence. And help to ensure your business puts it’s best digital foot forward now and in the future.

Launching New Products & Offers that people need

Launching New Products in the market
Startup new business project launching

This is also a great time to introduce new products in the market, in line with the current scenario. Some examples are COVID-19 test kits, indoor games for kids, sanitizers, masks, and so on. Also, offers and discounts showing people how their favorite brands and businesses care for them is a wise idea. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. We are already assisting many companies to explore these facets and connect with their customers emotionally during this pandemic.

In-depth Analysis

We have realized the extent to which technology can benefit us if used in the right way. This will later help us plan a sharper digital marketing strategy once the lockdown ends and life returns to normal.

Be prepared to jump into action with new strategies to help your brand come back to a ‘healthy market’.

For example, Advanced tools and technology software can be employed to keep us connected to customers and the outer world. They can help businesses to run successfully even amid lockdown. Moreover, virtual technology such as FaceTime and Zoom can help conduct classes as well as keep in touch with dear ones, instead of just being used to while away time. Also, We have learned that FOMO (fear of missing out) is more of a myth than a fact. With the pace of the world slowed down and each of us taking each day as it comes; the rush of activity all this while was only an illusion. Whatever harm it may have done, the Coronavirus has taught us not just as a Digital Marketer but as a human being to value the essence of life.

In-depth Analysis
Data analysis graph

How Big Brands and Business are Marketing During the Crises.

Not just small and local businesses have suffered during COVID-19. Major brands and large companies have suffered major blows to their revenue streams and certainly won’t be hitting their financial goals in 2020. And many people lost their jobs in this pandemic because of the slowdown.

But they, too, are adjusting on the fly with some timely COVID-19 marketing ideas. Many big companies are using smart marketing and advertising campaigns right now to promote positivity and relay important messages. Let’s take a look at five businesses that are getting it right.

Google

Yes, as you might expect from the world’s largest search engine, Google has also used smart, timely marketing during the coronavirus.

Google’s marketing idea during this pandemic was to spread knowledge about how to properly wash your hands. Google took to Instagram to promote a step-by-step infographic for washing your hands and the medical benefits of handwashing.

Showing WHO site to every platform so that every individual can get access to the right information.

https://www.instagram.com/google/

Starbucks

It used compassion and empathy as part of a smart COVID-19 marketing strategy during the coronavirus. Starbucks posted on its Instagram account recently a “thank you” message to healthcare workers. And first responders “who are working tirelessly to keep our communities safe” and offered all “front-line responders a free tall iced or hot brewed coffee” at participating U.S. stores.

https://www.instagram.com/starbucks/

Amazon

Now is a perfect time for eCommerce businesses to leverage digital marketing. There has been a massive influx of consumers shopping online causing businesses such as Amazon.

And Amazon is hiring nearly 100,000 new employees to prepare for the increase in business. Utilizing digital marketing now to stand out.

Amazon ramps hiring, opening 100,000 new roles to support people relying on Amazon’s service in this stressful time.

Conclusion

Likewise, there are many features of digital marketing that you can use to promote your business online or you can start your E-commerce website. And now is the most important time to be visible digitally because other forms of traditional marketing will be held up.

 The government, as well as other private players, are using digital platforms to educate and aware people of the development of the COVID-19 outbreak. This means that there is a lot of space for different industries and businesses to engage. Hence, putting your brand out there during this time could be a great step forward for your business to thrive in today’s highly competitive world.

Google report: Digital dependence is growing in lockdown

 

 

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