When creating a social media Sales Funnel strategy, you want to make sure your strategies cover each stage of the sales funnel that sells.
How do you make strangers assure you enough to buy your product?
The theory is quite simple to follow and that you could turn strangers into remarkable customers with a “Sales funnel”: a series of steps the client follows, each one taking them closer to purchasing your product.
Today’s marketing specialists have a great seize on sales funnels, the way the customers move from awareness to purchase and furthermore. This funnel covers all the different touchpoints, marketing channels, and key metrics that go into a buying decision and helps you have a better sense of what messaging and content make the most sense at mismatched points of the customer’s journey.
Where does social media fit inside this sales funnel?
We’ve got some reasoning on this, as well as some examples and steps to help you make your own sales funnel, with a clear social media focus.
Let’s get started.
Accordingly, people follow these four steps before they’re ready to buy.
- Awareness: Firstly, you need people to become aware that your product or service exists.
- Interest: people need to be attracted enough to read your ad or click on your website.
- Desire: Dormancy is the marketer’s greatest hurdle. You need to get people to show interest or curiosity in your product/services.
- Action: people need to decide to take the next step, whether calling your sales team or adding a product to the cart.
This AIDA (means awareness, interest, desire, action) model is still used by professional copywriters. It’s also been revised and updated.
For example, sophisticated marketers expand this formula into customer mapping journeys.
You know, these days, most companies have some type of sales funnel in their marketing, even if the names of the stages change by industry. For instance, in B2B marketing you’ll find an evaluation stage as buying a million-dollar software package takes more thought than deciding to buy a small item on Walmart.
Building your first social media sales funnel
In this blog, as you’ll see, we’ve expanded it a bit. In particular, you’ll see the addition of the evaluation stage (nowadays, it’s much easier to do research and compare products online) and advocacy (as you know, social media’s greatest power is helping customers attract more customers).
When building a social media sales strategy, a better plan to drive is to make sure your strategies cover each stage of the funnel towards selling. As you can see below, each step includes a specific question that your marketing tactics should answer.
Attracting new people who are currently unaware of your brand. As a company, you should be able to recognize a problem that your audience needs help solving. Even if your audience is not known for your brand, you can relate to them by offering a solution to an ordinary problem. This commencing touchpoint is not the time for a hard pitch of your product/services. The goal is to offer value and support to the audience. Answering the questions your people are searching for will bring potential leads to your website, where you’ll have the opportunity to build more awareness and trust among the audience.
If your budget allows you for it, use paid advertising to improve awareness. By choosing a specific interest group, you’re specifically targeting people who may be dealing with the problem you’re aiming to solve.
Standing out among your competition so that new audience members recall you. As potential customers continue through the sales funnel, they begin to look for more particular information when considering whether to buy into your product or service. This includes researching why you are better than your competitors.
During this phase is when you provide more detailed information to guide potential customers into the action phase. Providing prospective customers with the right information such as case studies or webinars can help build more trust during the consideration phase.
Captivating your audience to take action and make a purchase. If you’ve nurtured the relationship up until this time, customers should feel receptive to being sold to at this stage of the funnel. Check the data from your analytics to see how most of your audience has engaged with the previous phases which are awareness and consideration. You trust that your audience has made it this far through the funnel and that sales will come in during this stage. Continue to nurture potential customer relationships until they are ready for conversion.
Using social media to stay on top-of-mind and keep your audience engaged after they’ve purchased.
It seems like since a customer has made a purchase that they’re a lifetime fan, but that’s not always the case. You still need to continue to nurture the relationship to stay top of mind or can say follow tofu.
Stay connected with your customers and make them feel like they are a part of your tribe/brand family. Do this by creating social media content that supports them based on the purchase they made.
Building sufficient trust with your audience that they want to approve you to others.
Now, you’ve made the sale and added value following your customer’s purchase. It’s time to take the funnel one step ahead. Now is when you convert your customers from fans into brand advocates.
Show gratitude to your customers and reward them for rolling out the word about your brand. Gather more reviews or offer incentives that encourage customers to share their journey with their friends.
A common mistake of layman marketers is to only invest in a few stages of the funnel.
Let’s take a case, you’ll see popular YouTube channels with lots of traffic and awareness. But they don’t work very hard to sell you something as they haven’t invested in their sales content.
Or you’ll see a small business with a beautifully designed website with lots of case studies, sales content, and product videos. They have invested a lot, But they don’t have a strategy. Like a popular Instagram account or Facebook videos, to get people to their website.
Use the checklist below to ensure you’ve got strategies that match every stage of the sales funnel. Avoid picking too many stages. Limit yourself to one or two strategies for each stage, master them, and then add new ones once you’ve seen success.
What you should consider when creating a social media funnel strategy that sells?
To regulate how social media funnels fit within your marketing strategy, think about your brand’s consumer. To nurture your leads, you should have a good understanding of your customers, their needs, desires, and how they interact with your industry.
When planning your sales funnel, think about the social media platforms in which your customer is present. Usually, Facebook is an all-rounder that covers a wider spectrum of customers regardless of their interests and identities. However, if your business forms for a particular niche, where a community is present on specific social media platforms, such as Instagram or Linkedin, be sure to cover the appropriate platforms. Even there is Pinterest, Twitter to target specific industries.
Moreover, you’ll need to think about what your customers value. Whether you explore Sales funnel options or amplify your content marketing, maintaining your prospect’s interest is crucial. The difference between generic marketing and a funnel perspective is the recognition that inflexible sales tactics are dying out.
Consumers are looking to find value and appeal in your business long before they think about buying your services or products. So, it’s essential to take your strategies further and give back to your prospects to maintain their interest.