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How to write a SEO friendly blog?

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Writing a quality SEO friendly blog is a good way to drive traffic and sales. Here is a perfect guide for your blog.

What is a blog?

A blog is an informational website displaying information or online journals in general. It is a platform where a content writer or even a group of writers share their views on a particular subject. Moreover, a blog is a type of website that focuses mainly on written content, also known as blog posts. In the popular culture area, we most often hear about news blogs or celebrity blog sites or a business blog post but as you’ll see in this guide, you can write a blog on any topic by following some points.

How to Write a Blog in seven Easy Steps [In- short]:

  1. For writing, plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
  2. Next, Crafting a headline that is informative and to capture readers’ attention.
  3. Write your content, either writing a draft in a single session or gradually word on parts of it.
  4. Use images to enhance your content, improve its flow, add humor, and explain complex headlines.
  5. Edit your blog post in a better way. Make sure to avoid repetition, again read your post aloud to check its flow, have someone else read it, and provide feedback.
  6. Make sure to keep sentences and paragraphs short, don’t be a perfectionist.
  7. Also, don’t be afraid to cut out text or adapt your writing last minute.

How to Write a Blog Post

Writing a blog is like creating an effective conversation with the readers.

Step 1: Planning

The entire process of writing a blog requires proper planning. To deliver value to your readers, you need to write about things they want to know about, not just what you want to tell them. Research about the topic thoroughly. Approach writing a blog post like you would start a conversation—begin by finding common ground. You need to write about the relevance between what you want to talk about and what they want to know. Basically cover things

that they want to learn, not just you want to tell.

Step 2: Research about the Topic.

Research about the Topic.

Even the biggest bloggers also don’t know about the topic sometimes, before they sit down to write about it. Many content bloggers’ natural curiosity is what makes them great at what they do. If you blog for a living, you have to be comfortable jumping from any topic to the next, even if you don’t know about it. What allows us to do this, and to write authoritatively about subject areas that are new to us, is knowing how to properly research a topic. And after researching it, you should design a title, including the keywords. The title should not be too long and automatically that will be your heading 1.

 

STEP-3: Write a Summary about the topic.

The perfect blog post should consist of small paragraphs and proper headings. No one wants to read a huge block of text on their screens. Generally aim for no more than 5 lines per paragraph and make one point.

Introduction

[A quick summary explaining what the content on the blog will cover]

Section 1 – Planning a Blog Post

– Things writers should do before putting pen to paper – outlining, research, etc.

Section 2 – Writing a Blog Post

– Some tips on how to focus on writing, productivity tips for bloggers

Section 3 – Rewriting/Editing a Blog Post

– Self-editing techniques, things to watch out for, remember the common blogging mistakes

Section 4 – Optimizing a Blog Post

– Optimizing for on-page SEO, social shares/engagement, etc.

Section 5 – Conclusion

– Wrap-up

Writing a blog post
Writing a blog post

Also, sub-headings should be used to structure the content of the post, so that your paragraphs are well defined. You can add tables, numbered lists and bullet points add visually appealing structured text

What we are aiming for is scannable content. A visitor should be able to scroll through the article and find the topic that most interests them and the information that they are looking for. Easy to read blogs get read more often increasing time on site and reducing bounce rates which helps SEO rankings.

The length of the article is important for rankings. Aim for 2000-2500 words, this is 8 pages roughly in Google docs.  It’s a lot and hopefully, you are writing about something you are interested in. 2500 words are the average length of posts for highly competitive terms. Google wants definitive, authoritative content to give to its users.

STEP- 4: Writing a blog post

How to write a blog? This is the main part where you start writing. So, you’ve done your research thoroughly, settled on a rough headline (or at least a working title), and now you’re ready to actually write a blog post. So get to it, bring your ideas into life while writing and managing your blog. You can write and portray your ideas into readable content. For the perfect format, this is for you to learn how to format a blog.

Start with writing great headings

The headings play a most important role in writing a blog. Strong headings are marketing tools in themselves. They represent your blog post across social media platforms, in Google search results, and within emails.

Every great blog post starts with a headline and then to headings that grabs the reader’s attention, and compels them to click and keep reading to learn more. Internet readers have very short attention spans — around eight seconds in length — and the headline is one of the critical first elements that help readers decide if they want to click and stay on your site. So make your headline and headings as much interesting as possible. This is the phase of your blogging where you actually start with a general topic and narrow down exactly what you want to write about that topic and give the readers what they want.

Necessary Keyword Research conduct

Necessary Keyword Research conduct
Keywords Research COMMUNICATION.

Some tools like Google’s Keyword Planner, SEMrush, and HubSpot’s keywords tool can help you determine exactly which terms people are searching for, and which will be easier or more difficult for your new blog post to rank for. Even you can spy on your competitors to see what words and phrases they are targeting to bring traffic to their sites.

Utilize valuable keywords throughout your post. Try to include them in the following places:

  • Title
  • Headings and subheadings
  • Introduction
  • Concluding paragraph
  • Anchor text (text hyperlink to other related pages on your site)
  • Title tags and meta descriptions

Writing a body (description)

For every content blogging, writing the description becomes easier and more natural the more you do it. When you first start, you might find that it takes a week (or longer) to write a blog, but with practice, you’ll be knocking out great posts in hours. Unfortunately, there are no ”tricks” or “hacks” or shortcuts when it comes to writing, you have to put hands on it.

TIPS: Writing an introduction is a different part. A lot of many people struggle with writing introductions. A great strategy is to write it at last. Just get into the feed of the blog post, and worry about the introduction later. 

Use the effective Images

Images Make Complex Topics More Easily Understandable
Images Make Complex Topics More Easily Understandable

Well, Images Help Your Blog Post Flow More Productively. As one of the most important reasons to include images in your blog posts is to break up the text. Many people just scan blog posts rather than inlet every word, and interspersing images throughout the copy will make your post seem less intimidating and more visually appealing.

As we know now, Images Make Complex Topics More Easily Understandable. And we have to face it, sometimes topics aren’t the most accessible subject to newcomers. That’s why images are an essential part of your blogging toolkit if you’re hoping to expand your audience.  Most importantly, the charts, infographics, diagrams, tables, and any other visual assets help your readers understand abstract or complex topics and grasp the points you’re trying to make.

Rewrite / Edit the post

Once you have finished writing, Now it’s time to edit your post. Go back to your keyword list and make sure you have used each one of them. If not added keywords, add a few more sentences to your text accordingly. Many people mistakenly assume that editing is simply clear-cut through sentences that don’t go good with that or fixing grammatical errors. Although both sentence structure and grammar are very important, editing is about seeing the piece as a whole and, sometimes also being willing to sacrifice words for the sake of continuity.

Anybody won’t explicitly tell you to check your spelling and grammar, you should do that anyway. However, I will offer some self-editing tips and suggestions on how to tighten up your writing so that it packs a punch and keeps your readers scrolling in later blogs.

TIP: Read Your Post aloud to Check the Flow of your blog. Get Clear with your points. Try to answer readers’ questions through your blog. 

There are many great writing checkers and grammar checkers you can choose from. Try Grammarly for the best results, it also helps to correct tone, style, and more. No online tool is 100% perfect. But most will find the most common errors and help reduce the number of passive sentences and repeated words. For me, an online tool is a huge time saver. Basically, do two or three meticulous proofreads after checking with tools and check if you have updated short paragraphs.

Add Quotes or facts-

Be authentic in writing. Also, add quotes and engaging facts.

  • Increase engagement: People are always craving real, authentic interactions. Craft your content with honesty and heart—your audience will be sure to reward you more of their time and attention.
  • Elevates your brand: Your unique thoughts and perspectives can differentiate you from the competition. Over time, people will develop trust in you, which will increase your influence in their lives.
  • Builds an emotional connection: Honesty is refreshing. Be transparent, even if it puts you in a bad light, shows your weaknesses or failures and your audience will be drawn to your candor. It’ll increase trust significantly.

 

Optimize your blog

Optimize your blog
Optimize your blog– (search engine optimization)

For the optimization of a blog you need to focus on 1–2 long-tail keywords that match the intent of your target audience. A rule of thumb is to focus on one or two long-tail keywords on every blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time optimizing for just one or two keywords. As search engines consider keyword stuffing (i.e., including keywords as much as possible with the sole purpose of ranking highly in organic search) will hurt your SEO. Now you should try to include your best keywords into the title tag, headers & body, URL, and meta description for the optimization.

For instance, Search engines don’t simply look for images. Somewhat, they look for images with image alt text. Meaning, to ensure your images benefit your blog’s SEO or to optimize your blog, you’ll need to ensure you include image alt text. Image alt text also makes for better UX. It displays inside the image container when an image can’t be found or displayed. Technically, alt text is an attribute that can be added to an image tag in HTML. Finally, add links internally to your pages and blogs and add some external links too to make your blog better and more understandable.

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