You know, this ongoing pandemic has turned the world upside down. The whole world is currently in some form of lockdown. And while we’re stuck at our homes, many people are seeing this time as a golden opportunity to start a new project, like an online business.
And it’s normal to have an emerging thought in the back of your mind: “Is this really the best time to start a business online?” even if you’ve all the time wanted to do it.
Ready? Let’s dive in.
Want to Know How Much Time you can Commit to Your Business
Here’s the reality: you need time to work on your business if you want to make your business work.
This is especially true at the beginning of your drive with a brand new online store.
And that’s because there’s actually a bunch of work that you need to put in before you can launch your store to impatient shoppers. Just sit down and think out how much time you’ll be able to spend working on your new online store every week. How much you can spend. Evaluate how much effort you need to put into your business.
Focus on What You Want to Sell
We mentioned earlier that people are being more careful with their money due to the current scenario.
That might make you believe that people will be less likely to purchase products/services online.
But, the data shows that online shopping is flourishing right now.
And that’s because shoppers still have needs and desires. They just need to stay at home now, so they’ll be doing the majority of their shopping online.
They definitely won’t be frightened of discovering new brands now, either. They’ll expect to be more forgiving with shipping times too, especially as platforms like Amazon are struggling to keep up with the demand for certain products to be delivered.
So, if you want to start a new online business, focus on the types of products that people will look to purchase online.
Fitness equipment, Clothing, and even bread makers have all seen huge surges of acquisition over the past couple of weeks. The move is capitalizing on these lean products and adding them to your store to carve out a niche for yourself.
COVID-19 and Your Online Business:
Practical Brand and Website Improvements
Now that your business is settled online, you need to make some improvements in your brand and website to make it more effective.
With the fight to contain coronavirus now a global battle, the world looks very different from what it did just a few weeks ago.
Focus on Brand
While it’s easy to get hyper-focused on launching your new store, building a business for the long-term means thinking about branding.
You need to compare your business to the biggest brands. Scrolling the home page of stores, their brands are unmistakable – it’s clear what they believe in, the type of person they’re targeting, and what they’re offering. Is it as evidence in your store?
You know an easy way to think about your brand is by imagining the sort of personality your store would have if it were a person. Would they be dependable and stable, fun and playful, or helpful and reliable? Use your store designs, tastes, logo, social media presence, and the unique selling point (USP) of your products to express what your brand is all about.
Read up about branding, note down some ideas, and get started.
Improve Your Social Channels
Make sure you have social channels along with your website. You should understand, growing and building your social media presence is one thing that doesn’t require money but can sure generate a lot of it.
If you have a business in 2021, it’s expected that you have a social media presence, and frankly, it does nothing for brand credibility if you don’t. Also Nowadays, Instagram is so leveled up that you need to boost up really well to come into the picture.
If your follower count could use a little boosting, start by planning out what you want your social media feed to look like. Think about what you want your account or feed to be filled with and try to change things up for different platforms.
Don’t just auto-post your Instagram content onto Linkedin, Facebook, or Twitter, really think about what suits which network.
If you’re unsure where to start, checking your competitors are doing it and take inspiration from them. And then, figure out where your competitors are falling flat and try and fill that gap with your content.
No, organically growing a social media profile won’t happen overnight, but if you’re targeting the right audience with your posts, it could result in free sales and a more robust brand. Win-win.
Also, use paid marketing, it’s a great way to boost up your sales in 2021.
Just know about GOOGLE ADWORDS, to run ads effectively.