2020 has been a stretching year and 2021 has its own challenges. But let’s not allow that to minimize from your personal brand. With that in mind, let’s look at some branding tips that will help you advance in 2021 and beyond.
But first, why should you even care about building a brand?
There was a time when personal brands weren’t deliberately started but belonged to the rich and famous.
Then the digital age came along, and everything changed. Now everyone is having their own personal brands and accounts.
Everyone knows the significance of good branding when it comes to your business. But what about building a personal brand that’s related to you as an individual?
Never underestimate the power of personal branding—when done right it can be your most valuable asset. You can take the example of Influencers, they are earning money by developing their personal brands.
Personal branding can be your superpower.
But how do you build a successful personal brand?
In this article, we will show you the secrets of personal branding and walk you through the steps you need to take if you want to create a magnificent personal brand for yourself.
Well, you have read enough in our previous blog about Why is Branding important for your business. Now how Personal Branding will help you in the long run.
Why Personal Branding Is Important
A personal brand is not that different from a company’s brand. Instead of showcasing a store or product, you’re marketing yourself — mainly, your knowledge and expertise.
You know, as a business owner, you focus on building your business brand. Your brand strategy will include your overall reason and your values, the interest that your brand stands for and how you’re different from your competition, as well as tangible elements like your logo and the colors and typography, found all around all of your materials. But behind your business brand, there’s also a personal brand.
But why do it? Why is personal branding prime — what does it get you?
Develop a Brand Statement and Promote.
Brand communication or statement introduces your personal brand to the world. It is a personal mission statement that tells people what to expect from you. And the packaging can set you apart from other brands on the figurative store shelf.
Look for every approach to promote your brand — and there are plenty of routes to choose from, including social media and online events.
You might choose from any of the following promotion tactics…
- Join groups on Facebook and LinkedIn.
- Guest post on a highly respected industry site.
For example- Many brands put up their articles on Forbes and other publications and online platforms.
- Speak at an industry event, which for the near future most likely means a virtual event.
- Connect with others in your industry on social media.
- Collaborate with other brands.
- Take Advantage of Social Media
- Put up engaging stories on Instagram, Facebook, and Linkedin.
- Create a poll on Facebook or Twitter to see what people are most interested in.
- Live stream important events on Facebook, Twitter, or Linkedin.
- Always look out for more engaging options.
All of these are possible options to get your brand in front of new audiences.
“Just be yourself” is probably one of the most commonly used phrases. But there’s a reason for it, especially when it pertains to creating a personal branding. Audiences want to follow real people who are doing something, who are entertaining them with something creative in their heads.
If you want your personal brand to succeed, then you can’t be one person on social media and another person off of it. When you create an image, make sure that it is a true depiction of who you are and what you stand for, your opinion matters.
They want real people with real qualities and emotions to whom they can relate. They don’t want fake people.
The great role of P.I.E.
The secret to controlling your P.I.E in your favor is it needs to work in your favor if you want your personal brand to succeed. Here, P.I.E stands for Performance, Image, and Exposure. Sadly no working hard or great ideas work here.
Performance is fundamental, of course. You need to fulfill quality results in your work. As it’s your personal brand- Image is about what other people think of you. And the final thing, Exposure, is about making sure that people know who you are and what you stand for.
Try to figure out where you can improve: Is your performance great? you deliver top results, but your image isn’t good? Is your image fine, but you’re lacking exposure? You need to pay attention to all for the best results.
Step out of the spotlight.
I know it seems contrary but being in the spotlight all the time can take a toll on your life. It’s like every time you are being captured. Think of Taylor Swift. Before she launched her latest album Reputation she hadn’t posted on social media for nearly a year. She completely stepped out of the spotlight as she started recognizing the toxic side of fame. When building a personal brand, you’ll realize that there is a downside to too much attention. It’s okay to step out of the spotlight every now and then to build yourself back up. Think of many other stars who are having good and bad times over social media. They are being at a toll if something bad they do and for good, they have been appreciated.
One more Example
Kylie Jenner is a part of the Kardashian clan is always going to be a celebrity. Whether it’s her family’s reality show or the cover of a tabloid. Even with the success of her Kylie Cosmetics brand, there’s no escape from the spotlight for her. Nevertheless, she shocked everyone by keeping her pregnancy, not in public. She keeps away from going out in public, even though she never mentioned her pregnancy on social media. She took an important moment in her life and kept it out of the spotlight until she was ready. Once her daughter was born, she explained to her fans why it was important she kept it private. Well, Kudos to the lady.
In India Kangana Ranaut is in the game right now, she’s playing good bad comments over the people of the Bollywood industry. Sometimes she’s charging against any actor, sometimes she’s defending herself. But she’s in the spotlight for everything.
A very good example of Carry Minati who was recently In Coronavirus lockdown got famous for the content he posted on Youtube.
It’s very hard to master branding yourself if you never put yourself out there. Start that blog, grab that cup of coffee with a stranger, hit up that Meetup event, mingle with people at conferences, post on social media every day.
The more you interact with people, the larger your system of the network becomes.
While you may be tempted to stick to a niche-focused network, the smartest thing to do is to expand into other categories. You never know when you’ll meet someone who offers a different perspective or who’s expertise is in an area that you’ll need to know more about down the road.
And, so when you hang out with other influencers, take a quick photo and post it on social media as it could help you strengthen your personal brand.
Become a Creator
Some build a personal brand by being disputed. This can sometimes backfire and result in a lot of negative publicity. The better way to create a great personal brand is to become a creator. Whether you create your content, own an online store, a unique product, don’t underestimate how important creativity is.
The best influencers are creators and doers. So start an online store, create that YouTube channel, and commit to posting each week. You can even write guest articles on notable blogs. Hiding behind your computer and spending your weekends watching Netflix isn’t going to help with self-branding.