Scroll Top

SEMrush Review 2020- Most popular SEO Tool.


In this SEMrush Review, we are going to put the unique and popular services that SEMrush provides. We will do a review for SEMrush as it is the best search tool for keyword research, competitive analysis, and rank tracking.

What is SEMrush?

SEMrush is a SaaS company based in Boston that sells digital marketing analytics software subscriptions.

A software that specializes in keyword research, competitor analysis, and Google Ad campaign optimization. It was founded by Dmitry Melnikov and Oleg Shchegolev as an SEO tool and a browser extension before adopting the SaaS model. This software provides data intelligence including trends, website traffic information, site audits, keywords, projected AdWords spend, rank tracking, topic research, lead generation, and other SEO-related data.

By putting into simple words, SEMrush is an SEO tool that helps to optimize websites.

And now this product is trusted by big organizations like Amazon, eBay, Disney, Hewlett Packard, and many more.

It is a great tool that improves the way of doing digital business, especially when it comes to –
  • Keyword research,
  • SEO best practices,
  • link building,
  • website audits, and
  • keeping a watchful eye on competitors.

In the SEMrush review, you can identify trends in the SEMrush tool that occur within your niche industry. It audits your on-page SEO and helps you improve your web pages. This allows you to optimize and understand your page better and helps in lead generation.

Domain Overview 

SEMrush domain overview
SEMrush domain overview


To gather information about your website domain, simply enter your domain address into the Domain Overview tool. When you’re running a campaign based on SEO, it takes little time to show results. You’re left wondering whether your optimizations are working or not. With SEMrush, you’ll get insight into your campaign’s performance.

SEMrush tells you how your site is performing. You’ll see how much traffic you obtain through organic means and as well as paid means. It will also show you if you’re having an increase or decrease in your website traffic. It has advanced filtering and column management into Organic Research.

SEMrush domain review
SEMrush domain review

let’s take a look at some of the amazing metrics that SEMrush can offer when you type in your domain address:

  • Shows visual representations of sources for organic and paid keywords.
  • The traffic graph brings to choose 1 month, 6 months, 1 year, 2 years, all-time references.
  • Shows the amount of traffic that keywords known to SEMrush are bringing to the site through organic traffic.
  • The traffic you might be bringing in with the paid search.
  • The number of backlinks from referring domains and tags.
  • A graph showcasing a competitive position map based on organic search traffic and the number of keywords.
  • It analyzes the top 5 organic keywords that are bringing traffic to your site.
  • Showcasing organic position distribution graph, for example, how many of your keywords rank in the top 3, how many ranks in positions 4-10, 11-20, etc. up to the top 100 results.
  • Who are you, based on traffic and overlapping keywords, are your top organic competitors. Many of the competitors listed may not even be ones you knew about.
  • Showing your competitive positioning map on a graph. Relative to how many paid keywords your competitors are targeting as well as traffic brought in from PPC keywords.
  • The graph shows the most popular indexed pages that are back-linked by other domains.

And remember, all of this information is just an overview of the SEMrush metrics.

Keyword Research –

SEMrush keywords overview
SEMrush keywords overview
SEMrush keywords overview


SEMrush helps you to identify valuable quality keywords for your campaign.

The SEMrush Keyword tool is very straight, the first thing which is shown is Domain Analytics and then Keyword Analytics.

You’ll get to know what keywords your competitor is using and how they rank in the search engines. It shows the Keyword overview, where you get to know every detail related to that keyword with the location-specific. Also, it gives you an abundance of insight as to how you stack up to the competition with following the trend. This gives you the insights for the keywords you were missing out for the business so that you can reach to the valuable leads.

Topic Research

Now, what Topic research basically does is it gives some content ideas, some headline ideas, questions, Sub-topics, related searches.

The data that displays are-

SEMrush topic research 2020
SEmrush topic research 2020

The content ideas that are shown in the form of cards with subtopics. The trending subtopics marked with a fire icon are shown first for topic research. If you click on a card you’ll see more info like the research for top headlines and questions related to the topic.

The trending subtopics are the most popular subtopics over the topic in the last 60 days across the internet. The number of articles on these subtopics is growing and it could be a great opportunity to follow a trend. Also, you are able to sort your topic cards by either volume, difficulty, or topic efficiency. This saves your time to sort out.

SEMrush topic research cards
SEMrush topic research 2020


This tab will break down each topic by the subtopic, content idea, Fb Engagements, backlinks, and total shares. Fb engagement is defined as the number of times that page was shared on Facebook.

Each of these metrics is easy to sort so you can get a clear idea of the most topics that are engaging and based on your desired metric.

The total shared metric is the number of Fb Engagements combined with the number of backlinks for that piece of content.

SEMrush topic research

In case if you are a visual kind of person, there is the Mind Map view that you can switch to at any time. The map view is essentially a more visual presentation of your topic cards. You’ll see your topics, headlines, and questions, as well as related searches for their combination with the root keyword in a more diagrammatic setting. Trending topics will be there in highlights.

The mind map has a feature of a whole bunch of questions that you can filter down into what, how, why, what’s, where, which.

That’s what cards are, the explorer will basically give you the kind of subtopic on the left-hand side.

The content idea there, and it will also give you an idea of Facebook engagements, backlinks, total shares, and whatnot.

Now, in terms of topic ideas, it’s always good to kind of talk with the kind of engagement that something got on Facebook. If something got good engagement on Facebook, it’s probably something that you might want to think about.

The topic research tool anyway exports all the data if you want to, to send it to a content writer or you want to research anything. SEMrush is a great little tool, which pulls all the data together for you and makes life a hell lot easier.

Site Audit

SEMrush tool site audit
SEMrush tool site audit


When you see your Site Audit, you can run your Project and see your results in the Overview report. You’ll see an analysis of the website’s on-page health, pointing out all the issues you should be aware of. From Site Audit, you can jump into reports analyzing your site’s robots.txt, crawlability, HTTPS implementation, international SEO, performance, page speed, and internal linking.

SEMrush performs a comprehensive technical SEO audit, finds and fixes on-site issues, and improves your Google rank.

We review SEMrush’s Site Audit in the form of a powerful website crawler that allows you to analyze the health of a website. It will provide you with a list of issues that makes it easy to see where exactly a website is struggling.

By fixing these issues will help boost the SEO and quality of a website.
  • Flexible settings – domain, subdomain or subfolder crawling. Meanwhile ability to include and exclude specific pages and audit the desktop or mobile version of a website.
  • Over 120 on-page and technical SEO checks from surface-level issues like duplicate content and broken links, to in-depth analysis of AMPs, HTTPS implementation, correct usage of the href-lang attribute, crawlability and indexability.
  • Have a high-speed crawler that will process all your pages in minutes, not in long hours.
  • There is on-demand crawling & scheduled auto recrawls on a daily or weekly basis.
  • Awesome User Interface – big-picture and reports with an ocean of data.

Site Health Score

In the SEMrush review, we will tell you about the Site Health Score (a percentage between 0% and 100%) taking into account the number of errors and warnings found during the crawl with the number of performed checks.

Site Health Score is a good thing when it’s higher, resembling a lower density of problems on your website. Errors will have a higher impact on your Site Health Score than warnings, but both should be addresses to improve the site’s health for better traffic.

Besides the Site Health Score will be a breakdown of your site’s crawled pages showing exactly how many pages were found healthy, broken, having issues, redirects, or blocked by a crawler.

Also, you will notice the total number of Errors, Warnings, and Notices on the website. As notices contain information that some people might consider useful for fixing a site, but they don’t impact at overall site health score.

In this SEMrush review, we have put together the ultimate SEO Site Audit checklist that explains important components of the proficient site analysis, including

Top Issues

Below the errors, warnings, and notices you will see the Top issues from the audit. These issues are based on their priority level and the number of pages with said issues. Well, Click on one of the buttons beside the issue to see the list presented in the Issues tab.

Thematic Reports

Thematic reports dive into specific aspects of a website where common issues are found, we have mentioned this also in our SEMrush review.

  • Site Architecture creates SEO-friendly URLs, considering all the nuances, and attentively uses a site checker to audit all of your website’s internal and external linking for various mistakes and incorrect redirects.
  • Crawlability refers to how easily accessible search engine bots which can crawl your website and find the information they’re looking for.
  • HTTPS ranking factor will help you diagnose any issues related to a website’s transition from HTTP to HTTPS.
  • International SEO covers the best practices for global websites and checks a domain’s use of the href-lang tag for common misuses and errors.
  • Performance evaluates a site’s page load speed, file minifies, and other issues related to a website’s speed and performance.
  • Internal linking analyzes how well a site links between its pages. If you have any orphaned pages or pages with high click depth, they are often hard for the visitors to find.

This SEMrush review report will tell you what those pages are so you can address the issue and improve your internal linking strategy.

Re-running Site Audit

After you check all of your issues and make the adjustments on your site to fix them. You can re-run the Site Audit, Export your results as a PDF report, or an XLS or CSV file.

Robots.txt Updates

SEMrush robots.txt file is used to instruct bots such as search engine crawlers and what content on your website to crawl. SEMrush will tell you if it noticed any changes to your robots.txt file.  Any issues related to the file that could impact the crawlability of your website.

Configuring a robots.txt is a technical job and you should follow Google’s specific guidelines as much as possible.

Related Posts

Comments (45)

I have been browsing online more than 2 hours today, yet I never found any interesting article like yours.

It is pretty worth enough for me. In my view, if all
webmasters and bloggers made good content as you did, the net
will be a lot more useful than ever before. Way cool!
Some very valid points! I appreciate you penning this article and also the
rest of the site is very good. Hello, i read your blog from time to time and i own a similar one and i was just curious if
you get a lot of spam feedback? If so how do you reduce it, any
plugin or anything you can advise?

I visit each day a few web sites and websites to
read content, but this blog offers quality based articles.

This design is steller! You definitely know how to keep a reader amused.

Between your wit and your videos, I was almost
moved to start my own blog (well, almost…HaHa!) Excellent job.
I really loved what you had to say, and more than that, how
you presented it. Too cool!

Hello there! This is my first visit to your blog!

We are a team of volunteers and starting a new project in a community in the
same niche. Your blog provided us valuable information to work on. You have done a wonderful job!

Since the admin of this site is working, no uncertainty
very soon it will be famous, due to its quality contents.

Good day! Do you know if they make any plugins to assist with SEO?
I’m trying to get my blog to rank for some targeted keywords
but I’m not seeing very good results. If you know of any please share.

Appreciate it!

Very good post! We will be linking to this great post on our site.
Keep up the great writing.

Thanks for finally writing about > SEMrush Review 2020- Most popular
SEO Tool. – Fixl Solutions < Loved it!

I think the admin of this site is, in fact, working hard in support of his
web site, as here every stuff is quality based information.

This is a great tip especially to those fresh to the blogosphere.
Brief but very accurate info… Many thanks for sharing this one.

A must-read article!

That is a very good tip particularly to those fresh to the blogosphere.
Simple but very precise info… Thanks for sharing this one.

A must-read post!

Hi to everybody, it’s my first go to see of this webpage; this weblog contains amazing and really excellent data
for visitors.

Have you ever thought about including a little bit more than just your articles?
I mean, what you say is important and all. However think of if
you added some great graphics or videos to give your posts more, “pop”!
Your content is excellent but with pics and clips, this blog could certainly be
one of the most beneficial in its field. Very good blog!

Thankfulness to my father who stated to me on the topic of this
website, this web site is really awesome.

Hello There. I discovered your blog the usage of msn. That is a really smartly written article.

I will be sure to bookmark it and come back to learn more of your useful information. Thanks for the post.
I will certainly comeback.

It’s awesome to pay a quick visit this site and reading the views of all mates regarding this post, while I
am also zealous of getting know-how.

My spouse and I stumbled over here from a different web page
and thought I might check things out. I like what I see so now i’m following you.
Look forward to exploring your web page for a second time.

Thank you for the good writeup. It in fact was a amusement account it.

Look advanced to more added agreeable from you!
However, how can we communicate?

I blog quite often and I ggenuinely appreciate your information. The article has truly eaked my interest.
I am going to book mark your blog and keep checking for new information about once a week.I subscribed to your RSSfeed

We’re a bunch of volunteers and starting a new scheme in our community.

Your site provided us with useful info to work on. You’ve done an impressive task and
our entire group will be grateful to you.

This web site definitely has all the information and facts I needed concerning this subject and
didn’t know who to ask.

What’s Taking place I am new to this, I stumbled upon this I have discovered It positively helpful and it has helped me out loads.
I’m hoping to give a contribution & assist different customers like it helped me.
Good job.

I’m gone to tell my little brother, that he should also pay a quick
visit this website on regular basis to get updated from latest

Drizzle thhe salmon with the melted butter.

What’ѕ up, this wеekend is pleasant in favor of me, as this time i
am reaԀing this wonderful educational post hеre at my home.

Good information. Lucky me I recently foսnd
youг blog ƅy accident (stumbleupon). I hɑve saved as
a favоrіte for later!

Hellⲟ there, You’ve done an incrеdible job.

I’ll certainly digɡ it and personally sᥙgɡest to my friends.

I am cоnfident they will be benefited from this

Fantastic site you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics discussed in this article? I’d really love to be a part of a group
where I can get responses from other experienced people that share the same interest.
If you have any recommendations, please let me know.


Hello Theгe. I discovered yoᥙr blog and this is an exceptionally wеll written article. I’ll bookmark it and go
back to discover m᧐re of your useful info.
Tһanks for the post. І’ll reaⅼly coke

I actually adore tһe thee оn your website, I гun a web site, and I wߋuld really ⅼike to ᥙѕe this

Howdy! Someone in my Facebook group shared this website with us so I came to give it a look. I’m definitely loving the information. I’m bookmarking
and will be tweeting this to my followers!

Wonderful boog and amazing style and design.

Hi, would you mind letting me know which hosting company you’re working with?
I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at an honest price?

Cheers, I appreciate it!

Hey there! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked
hard on. Any suggestions?

[…] Digital marketing SEMrush Review 2020 – Content marketing & Pricing. 0 0    By Aditi Singh Digital marketing July 25, […]

I am curious to find out what blog platform you happen to be working with?
I’m experiencing some minor security problems with my latest blog
and I’d like to find something more safeguarded.

Do you have any suggestions?

my web blog:; Noble,

A fascinating discussion is worth comment.

There’s no doubt that that you ought to write more about
this issue, it might not be a taboo subject but usually folks don’t talk about these topics.
To the next! Cheers!!

At this moment I am going to do my breakfast, later than having my breakfast coming over
again to read additional news.

My family members every time say that I am wasting my time here at web, however I know I am getting knowledge
all the time by reading thes fastidious posts.

Hey there, I think your site might be having browser compatibility issues.
When I look at your blog in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, terrific blog!

Nice blog right here! Additionally your web site a lot up fast!
What host are you the usage of? Can I get your affiliate link on your host?
I desire my site loaded up as fast as yours lol

I read this article completely concerning the comparison of most recent and previous
technologies, it’s remarkable article.

Hello, I enjoy reading through your post. I like to write a little comment to support

Leave a comment