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Strategies to Market Your Podcast in 2020.

Podcast

Are you thinking of the best podcast strategies? And how you will market your podcast.

In this blog, we’ll show you what can be a great Podcast marketing campaign, and then walk you through the best strategies to market your podcast for 2020 and beyond.

Based on recent data, there are about 850,000 active podcasts available across multiple platforms.

 

Now, how can you plan to promote the podcast?

Well, that we will tell you after this really useful information.

 

The major Upfront costs to start a Podcast. 

The major Upfront costs to start a Podcast.
The major Upfront costs to start a Podcast.

The software and hardware you need to start a podcast.

On the contrary professional-quality video, the start-up costs for podcasting are quite affordable. And the key hardware components include:

  • Condenser microphone;
  • Sound mixer;
  • Hosting;
  • Mic stand;
  • Headphones;
  • A place to record

(which should involve acoustic panels or fabric to isolate sound)

While it’s technically workable to start podcasting with a smartphone for free, investing in the proper hardware and software is highly recommended. A DIY setup with an affordable mic, stand, mixer, headphones, and acoustic panels for a soundbox starts around $80.

An average setup, including condenser mic, stand, upgraded mixer, acoustic panels (for a makeshift recording room), and Adobe Audition CC software will run $150 and up.

By this setup, you can start a podcast with better quality and better effects.

 

 

Podcasts on iTunes!

Podcasts on iTunes!
Podcasts on iTunes!

Well, as you are well known that most of the podcast population exists on Apple iTunes. And it is responsible for as much as 70% of a podcast’s listens and downloads.

In the process of exploring how to promote a podcast, much of the information kept centering on iTunes as it is the key channel for growth and attention, as well as Soundcloud and youtube.

And finally how to promote a podcast?

 

Best Strategies to Market Podcast every time.

1. Publish at least 3 episodes on launch day

The reason behind this strategy is you will get to know people’s reactions as you upload your podcasts. Whether it is good or bad, you will instantly know the reviews.

From research, the very minimum number of episodes to have at launch is three. In general, the more the merrier. For example- you should keep a multi-launch strategy as 2 apiece of after-week strategy and 3 for launching.

Also, try to build your audience before launching if possible.

2. Promote on social media 

Share rich media, soundbites, video, images, teasers, evergreen — anything you can think of in different ways.

Build your amazing social networks that help promote in different ways. To bring an audience to your area of interest, just be active on social media. You know there’s so much creativity and fun to be had with promoting a podcast over social media.

For starters, just share an update when the episode first goes live.

Then, keep sharing the rest.

 

Here are some ideas:
  • Pin your episode tweet or Fb post, featuring the iTunes or your website URL.
  • Create quote images in Canva or Pablo. Share standalone social updates with a link to your podcast URL.
  • Create 15-second sound bite clips. Upload to Soundcloud. Then share on Twitter.
  • Twitter has a really neat execution of Soundcloud audio specifically. People can easily play the audio right from their Twitter stream.
  • Mock/tease the next episode 24 hours ahead of time.
  • Reshare the podcast episode multiple times. Should do 3x to Twitter the first day, 2x to Facebook the first week.
  • Must Talk about the behind-the-scenes stuff in Instagram stories.

3. Leverage your guest’s audience

Leverage your guest’s audience
Leverage your guest’s audience

You should make it easy for guests to share by creating snippets and quote images. As it will be helping in Podcasts promotion and generate more audience.

What we do is make our guests share and boost podcast episodes easily. One idea is to send them a note on the day podcast goes live and include a series of shareable media i.e. 

  • Pull Quotes
  • Images
  • Links
  • Pre Written tweets and status updates
Here are some more specifics for you from the Growth Hackers thread:
  1. Quality > Quantity
  2. Solve a problem
  3. Provide actionable insights
  4. Just hustle as hard to distribute as you did to create.
  5. Leverage your guest’s audience as above.

4.Convert the audio to a YouTube video

Convert the audio to a YouTube video
Convert the audio to a YouTube video

Firstly, name your video “Interview with …name” for potential SEO and it will keep the audience interested.

One thing you should be able to do with the podcast is to repurpose it in as many ways as possible. Some companies do practice things, mixing live video (on Facebook and Periscope) with the live podcast interview. We’re keen to add each and every episode of the podcast to the YouTube channel.

So, With a YouTube version, you get a handful of benefits:

  • Video to share on social media
  • Proper captioning and transcripts + from YouTube (great for accessibility if you’re not going to transcribe)
  • SEO benefits

So this will help rank a bit for long-tail terms in Google, and we’re also excited that having a YouTube version could boost our rankings as well.

To convert audio (.mp3) to video, you can use a variety of different tools. Google’s support center recommends iMovie for Mac users and Windows Live Movie Maker for PC users.

 

Tip:

For a fast video version of a podcast just hop into Screenflow.

5. Submit your podcast to podcatchers and aggregators

Well, Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast in the iOS application.

Afar the iOS podcatcher, there are dozens of other apps that collect and play podcasts.

Here’s a live list of more popular ones:
  1. Overcast
  2. Stitcher
  3. Podcast Addict
  4. Podcast subreddit
  5. PodcastLand (automatically lists here if it’s in iTunes)
  6. TuneIn
  7. Bello Collective
  8. Castro
  9. Podcast Republic
  10. Downcast

The major thing is — PodcastLand has a featured podcast of the month, which is chosen by user votes.

(In many cases, your podcast will work great with these services, particularly if you’re already on the iTunes app. The best chance is trying each app out for yourself to ensure a smooth experience for your listeners.)

6. Transcribe the audio

You must try a service like Rev.com or Fiverr, which are affordable.

A lot of highly successful podcasts offer a full transcript of the entire show. We’re choosing to take a slightly different route with this like, pulling out highlighted portions of the transcript and including these in the show notes. This will make a different strategy, unlike others.

 

The transcript is great for SEO benefits and as a place to collect leads from that platform (you can add lead capture forms and links to your show notes page). We hope to capture some of these benefits still while saving time and money from doing the full transcription.

7. Other components.

Don’t miss out on these.

Here are a few party-planning components that can help make these first couple weeks after the podcast launch.
  • Run giveaways or any contests
  • Run Polls over stories.
  • Share some of your real-life journeys or stories.
  • Throw a real party on launch day, either in-person or virtually via Live socially
  • Publish two weeks of podcast-themed blog content. This post is an example!
  • Make a post and tweet about it
  • Share with 10 friends per day

8. Run a giveaway–free stuff and discounts

The Temptation of free stuff and discounts can be a powerful motivator to get more listens to your podcast. And here’s the clincher: Ask for a review on iTunes as part of the entry prerequisite for giveaways. This will mainly earn you more reviews, which will boost the social proof on your podcast and get iTunes to take notice.

If you have the budget to permit for it, these might make some great giveaways:
  • T-shirts / shirts
  • Product discounts
  • A 5-minute guest spot on the podcast
  • Stickers
  • A shoutout at the end of the show
  • Movie tickets

 

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