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Grow your business with Google Adwords

As you know, Google is where people search for what to do? Where to go? And what to buy? And by Google ads, your ad can appear on Google at the very moment someone is looking for products or services like yours.

Whether they’re on desktop or mobile, a well-timed ad can turn people into many valuable customers. Google Adwords says- Show up when people search for what you offer.

Well, each and every second, there are 2.3 million searches performed on Google, and the majority of search pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving real, qualified traffic to a website exactly when people are searching for the types of products or services your business offers.

In this following article, you’ll get to know what Google ads are, how Google ads work, and why you should run your own Google AdWords.

Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook.

Google AdWords actually offers advertisers two basic ways to reach more people: 
  • Google Search Network and 
  • Google Display Network.

While these approaches do function very differently, they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences.

The reach of Google Search Network allows you to show your ads to users who are actively searching for the related keywords that you’ve selected. Let’s suppose – If you own landscaping business. You bid to have your ad show up every time a user types in “Landscaper in Location or Beautiful Landscaping place near location name.” 

Also, Google offers Display Ads, which appear on the Google Display Network. The Display Network is a substantial collection of outside, third-party websites that have partnered with Google and agreed to serve Google ads. Google ads on the Display Network can be in any format. Whether, image, text, video, or rich media format, and can be targeted differently. This also includes remarketing and banner ads.


Google Ads format

In simple language, Google offers paid advertisements that appear in search results. On with the use of Google Ads or advertisements that appear on other websites. Through the Display Network or Search network and with Google’s AdSense program.

Now is an example of a Google search engine results page (SERP). When we search for something on Google we see. There are 2 sections of paid Google ads, one about the “natural” or organic links, and one at the bottom of the results page.

The sponsored results, “sponsored ads” or ads, are denoted with a green “Ad” label. This is called paid advertising. And the results that appear below the ads are referred to as organic results, which comes from better keywords integration.

And If you’re using AdSense, your ads would appear in the selected areas on a website.


Why Google Ads Appear

Well, the Google Ads auction is focused on keywords. The advertisers choose a list of keywords to target that is relevant to your business offerings. The words that people are most likely to use when searching for the product. They then bid on these keywords, ground each bid on how much they are willing to pay for a Google user to click on their ad. This bid, then combined with a Quality Score assigned by Google. Based on the quality of your proposed ad, determines which Google ads appear on the SERP. When the users click the ads, the advertiser pays a certain cost (the cost per click), which is calculated according to the below formula:

This is where the term Pay-Per-Click (PPC) originates.

Google Ads Costs

The cost of Google Ads varies based on a number of factors. Including the competitiveness of your keywords and industry, and your geographic location, the quality of your advertising campaigns, and more.

In the United States, the average cost per click for Google search ads across all industries is $2.32. In many other countries, the average costs for Google Adwords are often much lower.


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