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Email Marketing – Important digital marketing strategy!

Woman using smartphone sending message from E-mail to other peop
Did you just know that there are 3.5x more email accounts than of Fb & Twitter accounts combined? Or probably more than any of the channels. As before signing to any platform, you need to have an Email-id or phone number.
As a marketer, you’ve probably seen the reports that show Email marketing has the highest ROI of any marketing channel available and you’re probably penetrating to start using it to drive sales and revenue for your business.
But how to get started? What are the things you need to take to get started and run with email campaigns and ensure their success?
In this blog, we’ll talk about the process of getting started with email marketing, how to do it, and ensure your first campaign is a success.
Well, it is an effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels, and also to generate sales.

What Is Email Marketing?

Email Marketing Important digital marketing strategy 02 1
Email marketing is the act of sending a message to a group of people, professionally and personally. It involves sending emails for advertisements, requesting business, or soliciting sales or donations. The strategies of Email marketing commonly seek to achieve one or more of three primary objectives, to build trust, loyalty, or brand awareness. It is a highly effective digital marketing strategy of sending emails to prospects and privileged customers.

By this, you’ll get to know :

  1. Why is Email Marketing so important?
  2. How to build an email list?
  3. How to do better Email marketing?
Sounds good?

Did you know?

Email Marketing - Important digital marketing strategy!

Sending a message from E-mail to other people with the network.

1. Email is the No.1 communication channel.

It is proven that at least 99% of consumers check their email daily. 95% of the people who consider email newsletter content from a recognized brand to be useful. 58% of adults check their emails first in the morning. 30 times an average office worker checks their email per hour.

2. Email just converts better.

People who buy products marketed through email spend more than those who do not receive email offers. And if you think, social media converts even better, think again, the average order value of an email is at least three times higher than that of social media.

To create an email list:

To build an email list
To build an email list

An email list is a list of email addresses that your business can send marketing emails to with a proper subject line. These lists are usually segmented or broken into smaller groups based on their interests or behaviors, so you can customize your messaging to be more relevant, interesting, and effective subject line or an overall message.

  • Create a signup form/newsletter on your website. When people come to your website for the first time and like what they see, they’ll immediately connect with you by signing up. Create pop-up sign-ups for the first time visitors.
  • Create the visit on the website link and update email on your social media accounts like Fb, Instagram, Google my business to get more subscribers to your website.
  • Use a good signup sheet. Whether it’s at your restaurant, brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.
  • Design, build and optimize best email campaigns in your email marketing to get the best ROI.
Should I buy an Email list for my brand?
No. You should not buy an email list because purchased lists are ineffective. There are a lot of ways to make and use your list as suggested.


Sendinblue is an easy to use platform with drag and drop tools you can use to create highly-engaging emails not only as a complete email marketing software, but also an effective SMS marketing software. And also build automated workflows, and segmented users accordingly.

For better Email marketing:

 1. Avoid Spam Filters

Avoid Spam Filters- Better Email marketing
spam concept with newsletter and skull

Probably the most obvious problem is when your email gets sent to your subscriber’s spam folder. Since you’ve already gotten permission to send emails, and you’re off to a great start. To avoid your mail falling to a spam folder you should :

  • Make sure all the customers have opted-in to receiving your emails. Next, send it from a valid domain.
  • Send your email campaign from a valid /spam-proof IP address, that hasn’t been used by someone else who has sent spam in the past.
  • Include an easy way for subscribers to opted-out through your emails.

2. Remove Inactive Subscribers

  • It’s important to email your subscribers consistently so that your list doesn’t grow old/worn out. Even then also your email subscribers can still get old. So keep your list fresh.
  • Some people may have changed email accounts.
  • Maybe some people aren’t interested in your brand anymore.

3. Perfect Your Timing

Timings have a huge effect on whether or not your subscribers open and click your emails, so think and analyze carefully about what time and day you send your emails to them.
And if not able to find suitable time then, perform some A/B tests to identify which timeframes seem to be best.

4. Make Your Subject Line Stand Out

  • The first thing is to make your subject lines stand out. When it comes to email open and click rates, your subject line is everything. That plays a major role in Click- through – rates.
  • You should have a creative & innovative subject line which seems easy to attract.
  • Don’t be so clever that your subscriber does not have any clue what you are talking about. It should be easy to understand.

     Make Your Subject Line Stand Out
    e-mail marketing

5. Draft to Just One person

When you make your subject line and content, it’s natural to think of the thousands of subscribers who are about to receive it.
However, it’s far more effective to write as if speaking to a person, with a personal subject line and a personalized / customized message. And while drafting a subject line, you need to think about their pain points, their needs, desires, values, likes, dislikes, etc.
Also draft the way, which is easy to go, easy to understand.



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